Morocco, 27 March 2025 – The Coca-Cola System in Morocco, comprising The Coca-Cola Export Corporation, Equatorial Coca-Cola Bottling Company (ECCBC) Morocco, and the Société des Boissons Gazeuses du Souss (SBGS), has distributed more than 54,000 food boxes during Ramadan to provide essential nourishment to families in need, through its annual Dar L’ftour initiative.
The initiative has been a tradition for 21 years, demonstrating the system’s ongoing community support.
“We act in ways to help improve people’s lives – whether for our employees, those connected to our business, or the communities we call home,” said Farid Benchekroun, General Director at ECCBC Morocco.
Laila Amserouy, General Manager of SBGS, added: “People are at the center of everything we do. Community involvement allows us to bring positive, measurable change to both the communities in which we operate and to our business.”
“We are committed to helping create shared value for our business and the communities we serve,” concluded Charbel El Beyrouthy, General Manager at Coca-Cola Export Corporation.
The distribution of food boxes reached families across Casablanca, Inezgane, Taroudant, Tiznit, Massa, Agadir, Salé, Meknès, Fès, Taza and Essaouira, made possible through collaborative efforts of local charitable organizations and dedicated volunteers.
About The Coca-Cola Company:
The Coca-Cola Company (NYSE: KO) is a beverage company with products sold in more than 200 countries and territories. Our goal is to refresh the world and make a difference. Our portfolio of brands includes Coca-Cola, Sprite, Fanta and other soft drinks. Our hydration, sports, coffee and tea brands include Dasani, smartwater, vitaminwater, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Fuze Tea, Gold Peak and Ayataka. Our nutrition, juice, dairy and plant-based beverage brands include Minute Maid, Simply, innocent, Del Valle, fairlife and AdeS. We are constantly transforming our portfolio, from reducing sugar in our beverages to bringing innovative new products to market. We aim to make a positive impact on the lives of people, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and carbon emission reduction across our value chain. Together with our bottling partners, we employ over 700,000 people, helping to create economic opportunities for local communities around the world. Find out more www.coca-colacompany.com and follow us on Twitter, Instagram, Facebook and LinkedIn.
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